Purpose – evaluate the investment attractiveness of the industrial region and, on this basis, identify the reserves to increase its level.Methodology – the study was conducted using general scientific methods of analysis and synthesis, dialectical method, system approach, comparison, statistical groupings and forecasting.Originality/value – the authors analyzed the investment activities of the Pavlodar region, assessed the current state of the investment attractiveness of the industrial region. Based on the analysis carried out by the authors, the authors proposed the possibilities for increasing the investment attractiveness of the region.Conclusions – the results of the study showed that positive changes are observed in the investment area of the region. This concerns both its resource component and its performance characteristics, in particular, attracting additional capital inflows that contribute to economic growth, as well as efficient use of regional competitive advantages, which are a combination of conditions prevailing in the region that distinguish it from other regions and determine its long-term development prospects.