caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-188Research ArticleГЛОБАЛИЗАЦИЯ И КАЗАХСТАНGLOBALISATION AND KAZAKHSTANSOLAR ENERGY DEVELOPMENT AND MARKET EXPANSION IN SOUTH-EAST ASIA: THE CASE OF MYANMAR AND VIETNAMSOLAR ENERGY DEVELOPMENT AND MARKET EXPANSION IN SOUTH-EAST ASIA: THE CASE OF MYANMAR AND VIETNAMOnyushevaI. V.OnyushevaI. V.

PhD, Associate Professor, Professor of RAM, RANH

Almaty

dr.irina.onyusheva@gmail.comYaw MyawG.Yaw MyawG.

MBA

Yangon

myawyawng@gmail.comTuran UniversityKazakhstanStamford International University; Strategy First InstituteMyanmar201928022019017783Copyright © Onyusheva I.V., Yaw Myaw G., 20192019Onyusheva I.V., Yaw Myaw G.Onyusheva I.V., Yaw Myaw G.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/188

Развитие солнечной энергии и расширение рынка в Юго-Восточной Азии: на примере Мьянмы и ВьетнамаДанная статья посвящена развитию солнечной энергетики и расширению рынка в Юго-Восточной Азии на примере Мьянмы и Вьетнама. Методология исследования статьи основана на проведении сравнительного анализа существующих моделей макроэкономического развития, политических и социальных вопросов в контексте индустрии солнечной энергии в Мьянме и Вьетнаме. Помимо, в работе применены PESTEL, SWOT, методы управления рисками, системный и причинно-следственный анализы, экспертная оценка. Был представлен подробный анализ рынка, включая рассмотрение ключевых компаний-представителей, стратегии входа на рынок и выявление особенностей рынков Мьянмы и Вьетнама. Проведены идентификация и оценка рисков, а также анализ управления рисками. Выявлены значимые факторы развития деловой среды для развития солнечной энергетики в Юго-Восточной Азии. На основе методов управления рисками предложены стратегии по их управлению, а также рассмотрены перспективы последующего развития в рамках дальнейшего расширения рынка солнечной энергии.

Purpose – This paper is devoted to solar energy development and market expansion in South-East Asia taking into consideration the case of Myanmar and Vietnam.Methodology - The research methodology of this paper is based on conducting the comparative analysis of existing patterns of macroeconomic development, political and social issues in the context of the solar energy industry in Myanmar and Vietnam. It is also implemented PESTEL, SWOT, risk management techniques, systematic vision, causes and consequences analysis, and expert assessment.Originality/Value – Myanmar and Vietnam are very highly potential developing markets of South-East Asia those having both strategic geographic locations and many contemporary attractive competitive advantages for international business development. The given research is studied the solar energy industry in the context of analysis of leading representatives both in Myanmar and Vietnam. Thus, this article presents the most contemporary analytical review of this current economic situation of the solar energy sector in Myanmar and Vietnam based on the latest data of 2016-2018.Findings – In the given research it has been studied the current issues of solar energy development and market expansion in Myanmar and Vietnam. It has been presented detailed market analysis including consideration of key representative companies, market entry strategies, and detecting market features of Myanmar and Vietnam.It has been carried out risk identification, risk assessment and risk management analysis detecting significant business development environmental factors for the solar energy development in South-East Asia. Based on risk management methods, it is suggested risk management strategies and future development prospects in the framework of further solar energy market expansion.

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The authors declare that there are no conflicts of interest present.