caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-170Research ArticleГОСУДАРСТВЕННОЕ РЕГУЛИРОВАНИЕ И РЕГИОНАЛЬНАЯ ЭКОНОМИКАGOVERNMENT REGULATION AND REGIONAL ECONOMICSINTERNATIONAL BUSINESS DEVELOPMENT: THE CASE OF MYANMAR ELECTRIC INDUSTRYINTERNATIONAL BUSINESS DEVELOPMENT: THE CASE OF MYANMAR ELECTRIC INDUSTRYOnyushevaI. V.OnyushevaI. V.

PhD, Associate Professor, Professor of RAM, RANH

Almaty

dr.irina.onyusheva@gmail.comArkarO.ArkarO.

Yangon, Myanmar

arkar@gmail.comTuran UniversityKazakhstanMBA Stamford International University; Strategy First InstituteKazakhstan20192804201902113121Copyright © Onyusheva I.V., Arkar O., 20192019Onyusheva I.V., Arkar O.Onyusheva I.V., Arkar O.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/170

Данная статья посвящена вопросам международного развития бизнеса, в частности развитию электрической промышленности в Мьянме. Мьянма, ранее известная как Бирма, является второй по величине страной в Юго-Восточной Азии со стратегически значимым географическим положением, граничащей с Индией, Китаем, Таиландом, Лаосом и Бангладеш, имеет много современных привлекательных конкурентных преимуществ для развития международного бизнеса.В данном исследовании изучена электрическая промышленность в контексте анализа двух крупных электрических компаний - «Тай Йязаки Электрик» (TYE) и компании «Пис Мьянма Электрик Холдинг», действующих на территории Мьянмы и в сообществе АСЕАН. Основная методология исследования статьи основана на проведении сравнительного и систематического анализа, анализа причин и последствий, методов статистической группировки и экспертной оценки. Был проведен страновой макроанализ, а также микро-анализ рынка кабельных и проводных сетей Мьянмы, включая внешние и внутренние аспекты бизнеса. Изучены режимы входа на рынок рассматриваемых компаний. На основе методов риск менеджмента проведена идентификация и оценка рисков, представлены стратегические предложения по их управлению. На основе современного обзора рынка и стратегических подходов конкурентоспособности М. Портера были выявлены позиционирование компаний и конкурентные преимущества для электроэнергетики на внутренних и внешних рынках. Более того, были предложены рекомендации по ускорению развития международного бизнеса в данной области.

Purpose –This article is devoted to international business development issues taking into considerations the electric industry in Myanmar.Methodology - The primary research methodology of this paper is based on conducting comparative and systematic analyses, causes and consequences analysis, methods of statistic grouping and expert assessment. It also implemented risk management analysis and market analysis in terms of the electric industry in Myanmar and ASEAN.Originality/Value - Myanmar, previously known as Burma, is the second-largest country in South East Asia with a strategic geographic location bordering India, China, Thailand, Laos and Bangladesh having many contemporary attractive competitive advantages for international business development. The given research is studied the electric industry in the context of analysis of two big electric companies – ‘Thai Yazaki Electric’ (TYE) and ‘Peace Myanmar Electric Holding’ Company, operating both in Myanmar and ASEAN community. Thus, this paper presents the most contemporary analytical review of this current economic situation based on the latest data of 2016-2018.Findings –It has been conducted the country’s macro-analysis, as well as micro-analysis of Myanmar’s cable and wire market including external and internal business environmental aspects. It has been studied the entry modes of the considered companies. On the basis of risk management methods, it is carried out the risk identification and risk assessment, and strategic risk management proposals are presented. Based on the current market review and strategic approaches to the competitiveness by M. Porter, it is revealed the positioning of companies and competitive advantages for the electric power industry within the domestic and foreign markets. Moreover, it is proposed the recommendations to accelerate the development of international business in the given industry.

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The authors declare that there are no conflicts of interest present.