caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархозcaer-15Research ArticleЭКОНОМИКА УСТОЙЧИВОГО РАЗВИТИЯTHE ECONOMY OF SUSTAINABLE DEVELOPMENTҚазақстан нарығындағы сүт өнімдеріне тұтынушылардың сұранысын маркетингтік зерттеуMarketing research on the consumer on milk products in the market of KazakhstanТекеновА. У.TekenovA. U.

PhD student

Almaty

Narzoz UniversityKazakhstan20182804201802137147Copyright © Текенов А.У., 20182018Текенов А.У.Tekenov A.U.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/15

Purpose – of the research is to study the market demand for dairy products in the market of Kazakhstan Methodology – in the course of the research were used systematical theoretical summarization, classification, method of processing of statistical data, methods of marketing research of market, comparative analysis methods. Originality / value – the theory and practice of consumer demand for dairy products in the market of Kazakhstan are determined by marketing research. Findings – the results of the research are theoretically considered the role and objectives of marketing planning in the creation of the company's marketing strategy and its economic effectiveness. Market research was conducted to determine the benefits of the dairy products in the market of Kazakhstan. In order to study the market conjuncture, a survey will be conducted among the consumers of dairy products in Almaty and its results will be used to create an enterprise marketing strategy. The correlation-regression analysis method is used to estimate the cost of marketing and the company's financial results, including the relationship between total revenue.

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The authors declare that there are no conflicts of interest present.