caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2789-4401-2024-3-193-210caer-1196Research ArticleГОСУДАРСТВО И БИЗНЕС: ТЕОРИЯ И ПРАКТИКА УПРАВЛЕНИЯSTATE AND BUSINESS: THEORY AND PRACTICE OF MANAGEMENTПРЕДПРИНИМАТЕЛЬСТВО В КАЗАХСТАНЕ: ВЛИЯНИЕ ВОЗРАСТА И ПОКОЛЕНИЙ НА РАЗВИТИЕ КРЕАТИВНЫХ ИНДУСТРИЙNAVIGATING ENTREPRENEURIAL LANDSCAPES: AGE, GENERATIONAL INFLUENCES, AND CREATIVE INDUSTRY DYNAMICS IN KAZAKHSTANhttps://orcid.org/0000-0002-2193-9418ДжумасейтоваА. К.JumasseitovaA. K.

Алматы

Almaty

https://orcid.org/0009-0003-4778-8480ИсаховаД. О.IssakhovaD. O.

Алматы

Almaty

https://orcid.org/0000-0003-4965-5908БимендиеваЛ. А.BimendiyevaL. A.

Алматы

Almaty

Казахстанско-Британский технический университетКазахстанKazakh British Technical UniversityKazakhstanКазахский Национальный Университет имени Аль-ФарабиКазахстанAl-Farabi Kazakh National UniversityKazakhstan20240809202403193210Copyright © Джумасейтова А.К., Исахова Д.О., Бимендиева Л.А., 20242024Джумасейтова А.К., Исахова Д.О., Бимендиева Л.А.Jumasseitova A.K., Issakhova D.O., Bimendiyeva L.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/1196

Цель исследования. изучение влияния возраста на предпринимательские склонности среди выпускников музыкальных вузов в Казахстане с целью выявления стратегий развития предпринимательства в творческих индустриях.Методология исследования. был проведен углубленный опрос экспертов с участием 22 экспертов отрасли, разделенных на две возрастные группы: до 34 лет и 35 лет и старше. Матрица McKinsey была использована для анализа веса и выразительности десяти ключевых критериев предпринимательского успеха, обеспечивая сравнительную оценку двух возрастных групп.Оригинальность / ценность исследования. исследование предлагает новые знания о взаимодействии между возрастом, индивидуальными характеристиками и контекстными факторами, формирующими предпринимательские намерения и поведение среди музыкантов. Оно предлагает адаптированные стратегии для развития предпринимательства в творческих индустриях, учитывающие специфические потребности и проблемы различных возрастных групп.Результаты исследования. результаты выявляют различные перспективы и потребности в области предпринимательства для двух возрастных групп. Молодые музыканты демонстрируют высокий потенциал, но им не хватает бизнес-навыков и государственной поддержки, в то время как более старшие музыканты нуждаются в постоянной адаптации к современным технологиям и требованиям рынка. В рекомендациях – специализированные учебные программы, мастер-классы, государственные инициативы, упрощенные административные процессы и улучшенная коммуникация о мерах поддержки. 

Purpose – This study investigates the influence of age on entrepreneurial propensity among graduates of musical universities in Kazakhstan, aiming to identify strategies for fostering entrepreneurship within the creative industries.

Methodology – An in-depth expert opinion survey was conducted with 22 industry experts, divided into two age groups: under 34 years old and 35 years and above. The McKinsey matrix was employed to analyze the weight and expressiveness of ten crucial criteria for entrepreneurial success, providing a comparative assessment of the two age groups.

Originality / value – The research offers novel insights into the interplay between age, individual characteristics, and contextual factors shaping entrepreneurial intentions and behaviors among musicians. It proposes tailored strategies to nurture entrepreneurship within the creative industries, addressing the specific needs and challenges of different age groups.

Findings – The findings reveal distinct entrepreneurial prospects and needs for the two age groups. Younger musicians demonstrate strong potential but lack business skills and state support, while older musicians require continuous adaptation to modern technologies and market demands. Recommendations include specialized training programs, masterclasses, government initiatives, streamlined administrative processes, and enhanced communication about support measures.

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The authors declare that there are no conflicts of interest present.