caerCentral Asian Economic ReviewCentral Asian Economic Review2789-43982789-4401Университет Нархоз10.52821/2789-4401-2024-3-21-38caer-1183Research ArticleНАЦИОНАЛЬНАЯ ЭКОНОМИКА: ВЕКТОРЫ РАЗВИТИЯNATIONAL ECONOMY: DEVELOPMENT VECTORSБЕНЧМАРКИНГ КОНЦЕПЦИЙ РАЗВИТИЯ ТУРИЗМА ВЕДУЩИХ ЗАРУБЕЖНЫХ СТРАН И КАЗАХСТАНАBENCHMARKING OF TOURISM DEVELOPMENT CONCEPTS IN LEADING FOREIGN COUNTRIES AND KAZAKHSTANhttps://orcid.org/0000-0003-2922-2152КайназароваД. А.KainazarovaD. A.

Кайназарова Дана Аягановна – докторант

Алматы, Республика

Almaty

https://orcid.org/0000-0003-3472-2266БаймагамбетоваЛ. К.BaimagambetovaL. K.

Баймагамбетова Ляззат Каирбековна – кандидат экономических наук, ассоциированный профессор

Алматы

Almaty

Университет НархозКазахстанNarxoz UniversityKazakhstan202405092024032138Copyright © Кайназарова Д.А., Баймагамбетова Л.К., 20242024Кайназарова Д.А., Баймагамбетова Л.К.Kainazarova D.A., Baimagambetova L.K.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://caer.narxoz.kz/jour/article/view/1183

Актуальность исследования заключается в том, что в рамках стратегического планирования развития туризма и его территориального маркетинга необходимо проводить бенчмаркинг государственных концепций развития туризма ведущих стран отрасли мировой экономики.

Цель исследования заключается в определении лучших практик в области туризма в мировом пространстве для их использования в нивелировании проблем и недостатков в программах развития туризма в Казахстане.

Используемая методология включает в себя бенчмаркинг концепций развития туризма ведущих зарубежных стран и анализ программы развития туризма Казахстана.

Ценность исследования заключена в возможности выявить проблемы и недостатки в программах развития туризма в Казахстане и определить лучшие практики в области разработки и реализации программ развития туризма на основе зарубежного опыта. Адаптация и применение их позволит улучшить положение туристического сектора Казахстана, увеличить поток туристов и способствовать экономическому развитию страны.

Результаты исследования показывают неиспользованный потенциал маркетинговых усилий туристской отрасли Казахстана, особенно в области маркетинговых исследований, использовании цифровых инструментов, адаптации туристических программ под целевые рынки для повышения конкурентоспособности страны на мировом туристическом рынке.

The relevance of the study lies in the fact that as part of strategic tourism development planning, benchmarking of state tourism development concepts is necessary to take effective measures to improve the position of the tourism industry in Kazakhstan.

The aim of the study is to identify best practices in the development and implementation of tourism development programs, as well as to identify problems and shortcomings in current tourism development programs in Kazakhstan.

The methodology used includes benchmarking of tourism development concepts in leading foreign countries and analysis of the tourism development program of Kazakhstan.

The value of the study lies in the opportunity to identify problems and shortcomings in current tourism development programs in Kazakhstan and to identify best practices in the development and implementation of tourism development programs based on foreign experience. Adapting and applying them will improve the position of the tourism sector in Kazakhstan, increase the flow of tourists, and contribute to the country's economic development.

The research results have identified untapped potential in the marketing efforts of the tourism industry, particularly in the areas of marketing research, the use of digital tools, and the need to adapt tourism programs to target markets to enhance competitiveness. The findings of the study highlight the significance of marketing in tourism development. Leading countries actively utilize marketing strategies and digital tools to attract tourists and strengthen their positions in the global market.

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The authors declare that there are no conflicts of interest present.